AI-Powered Customer Support Automation for Glamira
July 20, 2025
5 min read
Loading image...

Overview
Glamira, a leading jewelry eCommerce company, sought to enhance its customer support operations with AI-driven automation. FutureSmart AI developed a robust AI-powered customer support system to streamline inquiries, order tracking, and ticket management across Glamira's 80+ websites.
Capabilities Developed
1. AI Chatbot for Website Customer Support
- Deployed on Glamira’s 80+ websites to assist customers with document-based inquiries.
- Integrated with internal APIs to fetch real-time order status.
- Provides seamless transfer to live agents when needed or upon user request by integrating with Freshchat.
- Supports automatic ticket creation for unresolved issues by integrating with Freshdesk.
2. Admin Dashboard for Chatbot Management
- Displays chatbot statistics and logs of ongoing conversations.
- Allows admins to modify chatbot prompts and update its knowledge base.
- Enables activation and deactivation of support ticket creation and live agent transfer functionalities based on client requirements.
3. AI-Driven Automation in Freshdesk
- Custom Freshdesk apps integrated into the support interface.
- Automatically generates conversation summaries for each ticket.
- Extracts and displays order details if an order ID is mentioned.
- Categorizes tickets for auto-assignment to the appropriate support team.
- Generates AI-powered responses using internal knowledge and APIs, with agent review and modification capabilities.
- Supports seamless translation between English and the original ticket language, ensuring efficient global customer support.
Impact & Results
- Enhanced customer experience with quick and accurate responses.
- Reduced agent workload through AI-generated replies and ticket automation.
- Improved operational efficiency with real-time tracking and automated ticket classification.
- Scalable AI solutions implemented across multiple websites, increasing customer engagement and satisfaction.
Conclusion
FutureSmart AI successfully developed a comprehensive AI-powered customer support system for Glamira, improving response times, automating ticket handling, and ensuring a seamless support experience across multiple platforms. The integration of AI-driven automation in both website chatbots and Freshdesk support has significantly optimized Glamira’s customer service operations.